Obsessed with the Dress is the inside look at selecting the ultimate gown that can either make or break a pageant girl's hopes of clinching the crown. Michele Strom, owner of the Winning Crown Boutique and former beauty queen, balances the demands of a high-maintenance clientele and in-store conflict among her highly competitive beauty queen staffers. Michele Strom dresses winners and has dressed countless crown holders, including Miss America 2011. Not only is Michele's shop the ‘go-to' pageant store of Omaha, Nebraska but , she is also a premier pageant coach and make-up artist. Michele's special brand of tough love includes the brutal, honest truth. For Michele, losing is not an option. Michele knows it takes a winning eye to spot a winning dress, and that's why she hires winners in her store.