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The second episode charts the company's reinvention from 100 small shops to a retail empire ruled by founder Jack Cohen, who decided to change his business model in order to offer lower prices to cash-strapped customers in post-war Britain. In the years to come, Jack continued to expand the business and opened bigger stores, and also implemented a customer loyalty scheme which helped to dramatically increase the brands popularity in the 1960s. The story of the past is set against behind-the-scenes filming in 2020, connecting the milestones of the company's history and the business today. |
Running
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| Title: | Episode 2 | |
| Air Date: | June 23, 2021 | |
| Runtime: | 60 min | |
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