Puddings and cakes made with milk from farmer Katsuhiko Tada's cows fly off the shelves of a popular Tokyo sweets shop. Kunio Yanagita wrote that the stories in The Legends of Tono should make "people in the lowlands shudder." Today, Tada develops and markets a range of original products following his motto – to "surprise people." His latest pursuit is a collaborative venture with young business people from his hometown, Tono, in Iwate Prefecture. Working with a pickle company president struggling with flat sales and the manager of a grilled meat restaurant, Tada attempts to unearth delicacies from Iwate to develop a new product for the overseas market. We follow him as he pushes Tono's next generation of business leaders to ask themselves what it means to be independent.