In this episode, Alex looks at businesses which are at the mercy of trends. Events company BallooninMarvellous is run by husband-and-wife team Jo and Giuseppe. Jo's lack of business acumen means they are struggling to pay the rent and have been forced to move their showroom into their own family lounge. Meanwhile, their capricious customers are always one step ahead with their desires - and smaller firms can find it harder than most to react quickly.Jo's flower arranging skills are put to the test at luxury florist Wild At Heart. Can Alex get this small business to stand out from the crowd by tapping into the very crowd they are trying to attract?