In conjunction with the new season premiere, "The Biggest Loser" is partnering with General Mills and Feeding America to launch the Pound For Pound challenge, an initiative that encourages Americans to lose weight and feed the hungry. For every pound viewers pledge to lose this new year, a pound of groceries will be delivered to a local food bank. The Pound for Pound Challenge gives Americans the opportunity to fight the hunger crisis and help families in their own communities by simply pledging to lose weight and getting healthy.