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Salah, an Israeli-Arab enterpriser, strives to bring happiness for the children of the Arab sector in Israel by opening a new chain of candy stores. ‘The Firm’, an Israeli corporation headed by Klausner , that controls Israeli candy market, resent Salah on his former business move - taking control over the Israeli market of Turkish coffee. Klausner sees the new business initiative of Salah as a real threat, not only a business one but also a cultural and a political one, even a real challenge against Zionism itself. In a disguise of a Business struggle the story reveals moral dilemmas and a cultural struggle: the Arab businessman trying to integrate in Modern Israel against the dominant Zionist culture. |
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| Ratings: | IMDB: 5.5/10 | |
| Released: | January 30, 2014 | |
| Runtime: | 132 min | |
| Genres: | Drama Crime Comedy | |
| Cast: | Sarah Adler Dvir Benedek Danny Geva Ayal Beeri | |
| Crew: | Joseph Pitchhadze Dov Stoyer | |
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