John F Kennedy was one of the most popular presidents of the United States of America. At the core of his appeal was his image; Kennedy was highly photogenic. He also understood the power of the photograph and exploited it more effectively than any other politician before him.Kennedy was a totally new kind of president: glamorous and informal, a patriot with a glittering war record and a loving father and husband. But while he seemed to be exposing his whole life to the camera, he was in fact concealing two secrets - secrets so explosive they had the power to destroy his presidency. This film explores the way that Kennedy used photography to help to promote an image that was at odds with his frail state of health and his compulsive promiscuity.