Rodenburg Investment Co. founder Karel 'Carlo' Rodenburg decides it's time to hand over his CEO post. His wife Bénédicte 'Bea' expects it to go to their eldest son Frederik 'Fred', who is about to marry model Maaike. But Fred isn't up to the job, a real estate agent without brains or conscience. Therefore Karel offers the job to outsider Stijn De Ridder, who is prepared to move to Kortijk with his wife Hanne and unruly daughter Freya. Fred's junior brother Olivier, a brilliant MP and lawyer, warns bratty Fred what deep trouble a zoning offense already brought him in, but instead of settling (expensively) Fred beats up client Janssen, who already contacted the press. Bea tells Fred to fight anyhow, and just when Karel is to announce Stijn's appointment at the wedding, he has a cardiac crisis.