In the Fantasy Factory series opener, Rob gets right to work filling his new, Willie Wonka-esque warehouse with fun things. He sets his sight on "blobbing," a method of launching people into the air with a giant,  inflatable tube, and decides to put one in the Factory. In Rob's quest to mogul up, he also invites NBA basketball star Lamar Odom down for a game of one on one, and tries to convince Lamar to become a fellow investor in a restaurant that Rob has a piece of, called "East."