The film examines the art of making a photograph through the style, the model, the camera used, the lighting, and the world of fashion in Ireland. Esteemed international models such as Alyson Cannavan and Cerri McQuillan explain the rigours involved in professional modelling, agents and producers explain the pitfalls, the level needed, the requirements, whilst acclaimed photographers such as Mike Bunn, Barry McCall and Gerry Balfe Smyth show their work and explain how they go about creating the photograph, whilst showing a professional shoot from start to finish. The film is a concise and informatively creative look at how the Irish fashion world works and what photography and modelling really is.