For the first time, “Cracking the Celebrity Code” takes you inside the star-making machinery of this privately owned international agency that delivers big results….for professionals and entrepreneurs of all stripes. From television to movies, from podcasts to publishing Best-Selling Books, from online marketing to magazines and newspapers, you’ll see how these innovative master marketers leverage a direct media empire to boost their clients’ profiles and their bottom lines - but never lose sight of the positive values that define their lives. You’ll also witness their celebrity-building methods in action - and hear firsthand why these methods actually work, from the business leaders that have benefited from them. You don’t need a telescope to see these stars align - they’re all here to reveal their secrets, in “Cracking the Celebrity Code!”