This 40-minute short, produced for MacFadden Publications, is basically a plug for the selling power of ads placed in the pages of “Liberty Magazine,” a MacFadden publication. It tells a quick story of advertising in magazines and what magazine advertising has done for American companies. Jed Prouty plays the head of a typical American family, with growing children. The action begins at the family-breakfast table and follows various members of the family through their daily activities, and the part that magazine advertising has played in making their lives more enjoyable.