Tom and Amy are a highly-competitive aspirational alpha-couple expecting their first child. There’s only one thing they need before their bundle of joy arrives, the ultimate designer cot, the Ubabub. With five minutes to go in the Ubabub We-Buy auction, Amy is pumped about winning the holy grail of baby cots but as Tom and Amy sit in bed perusing their ‘His and Hers’ iPads, she discovers that she has a competitor vying for her prized Ubabub - her husband. A ‘take no prisoners’ bidding war ensues and as they duel through the last minutes of the online auction, they find themselves up against more than just each other.