An Italian street musician sees a barber making love to his sweetheart, and wants to know the reason of it. The girl promptly tells him that she cannot marry him because he is too poor, hasn’t any new clothes and that she must have a good home. The Italian immediately takes his savings and going to the nearest clothing store, buys a whole new outfit. Returning to his home, where a number of his friends have gathered, he joins them in a sociable drink. Feeling something queer in the shoulder of the coat, he discovers a roll of bills amounting to $5,000. A newspaper reporter, who happens to be passing, hears the commotion inside, learns the truth and publishes the story. The next day, the proprietor of the clothing store rushes madly to Giuseppe’s home with the intention of getting the money. He is thrown into the street by Giuseppe and his friends. Returning to the store he finds the place crowded and doing a great business, as the result of the “free publicity.” He invites Giuseppe and his friends to a banquet. At the banquet that night, the clothing man is notified that his establishment is on fire. “Bring on more wine. I should worry? It’s insured!” says the clothier, and hilarity reigns supreme.