Cletus is a KKK member who now presides a support group meeting to members of his chapter, The Proud White Klan of Georgia. This is because they are being collectively hated by the people in town. After being tired of experiencing bigotry against him, his family and friends he experiences a dream which inspires him to reform his chapter by doing a campaign of re branding. His first decision is to make multicolored robes so the people in town will find their association much more attractive. After proposing this, Dale another charismatic member of the Klan decides to create his own chapter, The White Pride Klansmen of Georgia. Once Cletus begins to take this re branding campaign to reform their image they fail until he decides to make a local television add. With the help of this medium he is able to recruit a couple more members and return his association to a situation in which the future holds great opportunity for them.