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Iconic, mystical, and bio-futuristic, the Icefly from Wrigley’s 5 Gum commercials flittered its way from the TV screen to the world of immersive storytelling in the summer of 2011. Iceflies spectacularly rained down on the crowds at Bonnaroo and guided users into an immersive online game that emulated the mystery and built upon the mythology of the existing brand. The currency: packs of 5 Gum (over 150 million unique codes flooded retailers around the globe). The goal: to amplify the five senses and salvage the essence of our humanity. The stars: Terry O’Quinn (Lost) and Summer Glau (Terminator: The Sarah Connor Chronicles). The outcome: 9.3 million fans pieced together a fractured narrative that transcended time, space, and the known boundaries of human perception. |
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| Ratings: | IMDB: 0.0/10 | |
| Released: | June 30, 2011 | |
| Cast: | Terry O'Quinn Summer Glau | |
| Crew: | Alex Lieu Dante Ariola Wrye Martin | |
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Latest Comments
Rodreko : This show needs more strong diverse women on it talking about their feelings. 🙄 Ten Ton Ti...
Lulusbay : This is a wonderful movie - amazing actors, found it by accident - Michael Caine & Robert ...
random000 : Swanky.
random000 : Jenna Malone as a spider. Cannot unsee.
Top Comments
grasshopper rex : Make sure you're well hydrated before watching this.
chugga : im very jazzed at the level of interaction this has generated! i was just coming back to c...
Piglet : Yes, you could be right! I have begun to get some items for my survival box. I also have f...
kkarlz : the queen's hair had me rolling on the floor XD
greyfur : Here's another one you might like as well. I remember watching this, the synopsis could be...
kronickurves : Apparently cancelled due to Matlock taking timeslot? Not ratings which were very high. (Th...