Story of Cool takes a look back at what Americans have considered "cool" throughout the decades and examines the people, places, and things that define this ubiquitous, amorphous word. Each episode explores a new element of "cool" - the rise of prominent leaders, product advertisements, and how the battle for "cool" has the power to create rivalries and elevate cultural icons that shape the world.

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Ratings: TVMaze: No Rating
Released: July 1, 2018
Runtime: 60 min
Countries: United States
Companies: MSNBC LL Cool J Inc. Getty Images Part2 Pictures
Crew: Tom Cohen Amy Bucher David Shadrack Smith Jonathan Gruber LL Cool J Gene Foca

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